Hello! My name is Sophie Powell and I am conference manager, Software and Services at Informa Telecoms and Media. I’ve worked in wireless research and analysis for three years, and previously worked at talkback Thames (Freemantle Media) and also at Penguin, Pan Macmillan and an Independent book publishers. I’m fascinated by new paradigms in content distribution, the instantaneous openness of the internet, and new social applications of mobile in health and education. You can reach me at firstname.lastname@example.org or linked in – especially with new ideas for events we should be covering in software and services. Oh yes, and I’m an avid fan of cycling and ran the London Marathon in 2010 for Survival International. Most of all I love my tandem and its Captain.