Dreaming in the Cloud

April 7, 2010 at 2:38 pm 1 comment

Finally moved into the flat; no internet connectivity yet. In 2010 this feels akin to sitting in a cave, so looking forward to getting back on line.

Constant connectivity brings me onto my current research focus – the mobile cloud. I’m working in this area to prepare for Cloud Mobility 2010, which runs 14-15 September, London. We’re hoping to bring some global CxO level attention to the mobile cloud in a European setting.

Market developments are certainly looking prosperous. The recent release of version 4.0 of Apple’s operating system has added some extra dynamic to cloud on the iPhone and subsequent series devices (iPad etc), with multitasking, unified inbox and ‘music in the cloud’ topping the list.

Musical Clouds

Some market analysts have suspected that iTunes might be sidelined by players such as Amazon if it didn’t offer its iTunes service streamed over the web, available anywhere anytime. (Storing content in the cloud would provide a more infinite content capacity to keep our music-loving friends happy and is already provided as an option by proprietary players like SugarSync etc.) It is hoped (by some) that iPhone 4.0 OS will use Apple’s recent purchase of LaLa to innovate its cloud based music functionality and keep its competitive edge razor sharp. Certainly something to watch.

Other Apple spin offs in the cloud include the recent move of Apple’s MobileMe’s technology executive, Pablo Calamera, to the role of CTO at Thumplay, a cloud-based music company. Thumbplay have stated that Calamera would oversee all technology initiatives, including those dedicated to the cloud. Thumbplay, in private beta in the U.S., offers just the sort of unlimited, on-demand access to songs, previously mentioned. It seems that Calamera will be going full circle back to Apple as Thumbplay Music is currently available for select BlackBerry devices, but the company has plans to roll out support for Android and the iPhone during this year.

Enterprising Clouds

The value in developing cloud based applications and mobile services cannot be underestimated. Forthcoming Cloud Mobility 2010 speaker Dr Windsor Holden authored the Juniper Research report which predicted annual revenue growth from cloud-based mobile applications of $9.5 billion by 2014.

”annual revenue growth from cloud-based mobile applications of $9.5 billion by 2014.”

According to Juniper, the advent of collaboration tools will mean that 130 million enterprise workers will use the mobile cloud by this date, with the steep climb in part due to the Platform-as-a-Service (PaaS) offerings from companies like Google and Microsoft. (I can see how this would make sense given the increasing global reach and uptake of even PHR systems such as Google Heath and Microsoft Health Vault). In line with this prediction, Teliasonera has also just announced that it will be offering a private-cloud service to its business customers with Cisco.

But aside from these big moves, the mobile cloud may not be the domain of the old software giants. Salesforce.com CEO Marc Benioff recently provided some wonderful market player dismissal at an event, with the following commentary. Enjoy!

(On Microsoft and Cloud) ‘”I really am surprised and somewhat disgusted by their desire to maintain their grip on the industry with Windows.’’

(On SAP) ‘”SAP is the anti-cloud,” he said. “They’re like, ‘Oh, the cloud, it does not exist,’ ” he said, mimicking a Euro accent.’’

(On IBM) ‘’If you’re not changing and rapidly evolving, you basically get transformed into some big services company like IBM. ”

(On Salesforce.com) “Our innovation is innovation.”

Of course, we will give all the market players and innovators a chance to discuss the key developments in mobile cloud direct at Cloud Mobility 2010!


Entry filed under: Uncategorized.

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1 Comment Add your own

  • 1. Steven Jones  |  May 19, 2010 at 9:10 am

    Marc Benioff mimicked a “Euro accent”? What is one of those? German? French? Welsh? C’mon guys – it is no wonder the Americans have got such a poor reputation for global knowledge outside of the US!


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